Data Media And Research

Data Media & Research’s Sara Watts has edited 2 new white papers on Email Marketing released by the Direct Marketing Association (DMA).

Two new white papers from the DMA Email marketing Council give marketers practical tips on how to ensure their message doesn't go straight to the recycling bin.

The First Paper -the DMA email creative white paper - looks at 10 common factors that impede the performance of an email marketing campaign and offers advice on how to deal with each one.

The Second Paper looks at trigger-based email marketing. This short paper outlines the different types of trigger-based campaigns and what email marketers need to be aware of before embarking on one - including permissions, data and frequency.

These are to be set to receive further broad coverage and adoption by key industry bodies and training providers.

Sara Watts was re-elected to the DMA Email Marketing Council and Best Practice and Legal Hub in January 2011. With over 12 years experience, Sara has represented and contributed to the interests of the data rental, data append & lead generation industries while promoting best practice on the council for 6 years.