Data Media And Research

In the world we live in today, people are constantly changing their person details such as email address, moving house, changing job and moving abroad. This means that just as people change their personal details, so does the data that exists about them.

Data appending ensures that your customer database is up to date. There are of course further considerations to take into account. You may have loyal, interested customers who have changed contact details - equally you may be creating negative perceptions of your company by contacting customers that do not want to be contacted anymore. In essence, cleaning your data will reduce your campaign costs, improve your profitability, maximise customer relationships and avoid the negative implications of getting it wrong.

How we improve your data?

Clean - Verify and update name, address and date of birth details using files such as the Postcode Address File to ensure personal information is complete and accurate, and that direct marketing communications are deliverable.

Validate - Validate that an individual is present at an address and telephone contact details are correct to ensure that your direct marketing campaigns reach the intended recipient.

Suppress - Identify and remove individuals that cannot or will not respond as a result of them moving house, passing away or registering with one of the preference services, thereby reducing wasted mailing costs and avoiding causing consumer annoyance.

Enhance - Use additional demographic and lifestyle information to gain a better insight into consumer behaviour and ensure your communication is relevant.

Match - Accurately identify and remove duplicate records within a single file, or between two files, to avoid mailing an individual with the same offer multiple times, mailing an existing customer, or an individual who has specifically requested not to be contacted by your organisation.

For more information on our data appending service please contact one of our data consultants on 0114 2815760 or you can download more information from our downloads page.