Data Media And Research

Choosing the right data for your marketing campaign is essential to ensure success. Our data is collected via Data Media and Research owned opt-in permission-based websites. These data collection sites have been chosen and promoted specifically to ensure optimum quality. These include our own databases as well as niche databases which we manage. We are also able to build and manage bespoke databases for our clients

With any data source there are a variety of data selection criteria available from basic information such as name and address to specific information on lifestyle choices, for example, how much people spend on holidays, what destinations they choose etc. You need to ensure you choose the right criteria for your campaign. Decide what level of information you need - this will probably be dictated by your business objectives but could range from very simple (eg email addresses only) to very complex (specific information on spending habits, lifestyle choices etc).

The level of information and depth of targeting required are a significant factor in influencing the cost of your data. For more information on the data we have available please contact one of our data consultants on 0114 2815760 or you can download more information from our downloads page.